[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sszfm.cz\/co-u-firem-znamena-udrzitelnost\/#Article","mainEntityOfPage":"https:\/\/www.sszfm.cz\/co-u-firem-znamena-udrzitelnost\/","headline":"Co u firem znamen\u00e1 udr\u017eitelnost","name":"Co u firem znamen\u00e1 udr\u017eitelnost","description":"V posledn\u00edch letech sly\u0161el asi ka\u017ed\u00fd z n\u00e1s o \u201eudr\u017eiteln\u00e9m hospod\u00e1\u0159stv\u00ed\u201c. Je to trend, kter\u00fd by se m\u011bl za\u010d\u00edt st\u00e1le v\u00edce prosazovat. V\u011bt\u0161inou jej pak vn\u00edm\u00e1me ve spojitosti s p\u0159\u00edrodou, kdy znamen\u00e1 v\u00e9st firmu tak, aby se zp\u016fsoben\u00e9 \u0161kody na p\u0159\u00edrod\u011b dok\u00e1zaly samy zacelit. Pravdou v\u0161ak je, \u017ee to mnoho","datePublished":"2023-05-12","dateModified":"2024-01-18","author":{"@type":"Person","@id":"https:\/\/www.sszfm.cz\/author\/#Person","name":"","url":"https:\/\/www.sszfm.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8e6cbe5510d042e6a0b15162e198f2fd22eed76a4b5a1734d2174c652daccabc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8e6cbe5510d042e6a0b15162e198f2fd22eed76a4b5a1734d2174c652daccabc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sszfm.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sszfm.cz\/wp-content\/uploads\/udrzitelnost1.jpg","url":"https:\/\/www.sszfm.cz\/wp-content\/uploads\/udrzitelnost1.jpg","height":0,"width":0},"url":"https:\/\/www.sszfm.cz\/co-u-firem-znamena-udrzitelnost\/","about":["V\u00fdrobky"],"wordCount":428,"articleBody":"   V posledn\u00edch letech sly\u0161el asi ka\u017ed\u00fd z n\u00e1s o \u201eudr\u017eiteln\u00e9m hospod\u00e1\u0159stv\u00ed\u201c. Je to trend, kter\u00fd by se m\u011bl za\u010d\u00edt st\u00e1le v\u00edce prosazovat. V\u011bt\u0161inou jej pak vn\u00edm\u00e1me ve spojitosti s p\u0159\u00edrodou, kdy znamen\u00e1 v\u00e9st firmu tak, aby se zp\u016fsoben\u00e9 \u0161kody na p\u0159\u00edrod\u011b dok\u00e1zaly samy zacelit.Pravdou v\u0161ak je, \u017ee to mnoho podnikatel\u016f vid\u00ed pon\u011bkud jinak, a udr\u017eitelnost Schoeller Allibert m\u00e1 pro n\u011b pon\u011bkud jin\u00fd v\u00fdznam. Ten je pro n\u011b mnohem d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e ten, kter\u00fd mu p\u0159isuzuje b\u011b\u017en\u00fd \u010dlov\u011bk. A to je pot\u0159eba m\u00edt na pam\u011bti, kdy\u017e sly\u0161\u00edme t\u0159eba v reklam\u011b, \u017ee dan\u00e1 firma pracuje \u201eudr\u017eiteln\u011b\u201c.Zde se toti\u017e \u010dasto nemysl\u00ed udr\u017een\u00ed na\u0161\u00ed planety v obyvateln\u00e9m stavu, co\u017e by m\u011blo b\u00fdt hlavn\u00edm c\u00edlem, n\u00fdbr\u017e schopnost firmy udr\u017eet se na trhu. A to jsou dv\u011b naprosto rozd\u00edln\u00e9 v\u011bci, p\u0159i\u010dem\u017e je jasn\u00e9, kter\u00e1 je pro akcion\u00e1\u0159e a \u0159editele ta d\u016fle\u017eit\u011bj\u0161\u00ed. Pravdou je, \u017ee sn\u00ed\u017een\u00ed dopad\u016f v\u00fdroby na \u017eivotn\u00ed prost\u0159ed\u00ed nen\u00ed levnou z\u00e1le\u017eitost\u00ed. A pokud firm\u011b nep\u0159inese zisk, jsou to pro ni v\u00fddaje, kter\u00e9 si nem\u016f\u017ee dovolit. I to je d\u016fvod, pro\u010d se je sna\u017e\u00ed minimalizovat, a\u010dkoliv si d\u00e1vaj\u00ed n\u00e1lepku \u201eudr\u017eiteln\u00e1 firma\u201c.\u010casto pak d\u011blaj\u00ed jen skute\u010dn\u00e9 minimum, aby mohli toto ozna\u010den\u00ed pou\u017e\u00edvat, a\u010dkoliv dopad je ve skute\u010dnosti jen miziv\u00fd. Ov\u0161em d\u00edky tomu si jejich v\u00fdrobky koup\u00ed v\u00edce lid\u00ed, co\u017e jim skute\u010dn\u011b umo\u017en\u00ed udr\u017eet se na trhu.Nen\u00ed toti\u017e pot\u0159eba zast\u00edrat, \u017ee dne\u0161n\u00ed tr\u017en\u00ed prost\u0159ed\u00ed je skute\u010dn\u011b tvrd\u00e9, a konkuren\u010dn\u00ed boj m\u00e1lokdy \u010destn\u00fd. I kdyby tedy dan\u00fd podnikatel tedy skute\u010dn\u011b cht\u011bl vyr\u00e1b\u011bt co nej\u0161etrn\u011bji k \u017eivotn\u00edmu prost\u0159ed\u00ed, velmi brzy zkrachuje, nebo\u0165 bude m\u00edt vy\u0161\u0161\u00ed n\u00e1klady a nebude tak konkurenceschopn\u00fd.Pokud tedy chceme skute\u010dnou zm\u011bnu, bylo by pot\u0159eba upravit z\u00e1kon\u00edk, a to nejen v \u010desk\u00e9m, n\u00fdbr\u017e v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku. Jinak se toti\u017e bohu\u017eel t\u00e9m\u011b\u0159 nic nezm\u011bn\u00ed, co\u017e pro n\u00e1s bude m\u00edt katastrof\u00e1ln\u00ed d\u016fsledky. N\u011bkter\u00e9 z nich m\u016f\u017eeme pozorovat ji\u017e dnes, a to nen\u00ed n\u011bco, o co by m\u011bl kdokoliv z n\u00e1s st\u00e1t.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co u firem znamen\u00e1 udr\u017eitelnost","item":"https:\/\/www.sszfm.cz\/co-u-firem-znamena-udrzitelnost\/#breadcrumbitem"}]}]